Reason 1: Well Run. Air New Zealand is comfortable, well-run and has good in-flight entertainment and all that other stuff which is the bread-and-butter of airlines - at least the good ones.
Reason 2: Customer Care. It regularly happens to me that an order for a special vegetarian meal goes wrong or gets lost (this happened on the SAA flight to Perth, for example). Most airlines don't give a damn. The hostess of Air New Zealand was really concerned and got me to give her the flight details of my onbound flight so she could check. Its the most effort from any airline ever when this happens.
Reason 3: Naked Flight Attendants. This is the biggie. The pre-flight security video is the first I've watched through in a long time because (blush) its done with all the 'crew' in the nude, using body paint so it looks like they're in uniforms. Its damn funny and really well done. In fact, you don't have to fly to New Zealand to see it; its online on YouTube:
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